Wednesday, May 23, 2012

Raising Money for Your Business


Capital is the life blood of a business. Aspiring entrepreneurs work to amass considerable sums for future ventures. But is saving really the answer? In business, doing things smarter means a lot: the formula of “industry, perseverance, and determination” is passé and useless – unless one adds “brains” in the end. That’s something successful entrepreneurs deliberately conceal. It’s a secret they hide to be ahead of their competition. Going back to raising capital, what are other viable means? What would be better than years of toil, saving up for that badly-needed “capital”. Consider the following:

  • Start small - if one’s savings isn’t enough to start his dream business, he should start from simple ventures. A buy and sell business is ideal for the notion that one can earn big returns from purchased cheap items that are resold. Items bought from Divisoria can be re-sold for twice or thrice the price one got them for. One can temporarily focus in this kind of business to save enough money for his dream business. Besides, the seed money isn’t too big to begin this venture.
Disadvantage – unless one is skilled in product trends, one’s inventory can end up becoming the dreaded “sleeping capital”. This is when items become unsold because of lack of demand for them. Buy and sell vendors fear this, since all their money is locked in them. This danger is greater for vendors of perishable items, like food stuffs. Near the end of the day, these vendors are forced to reduce prices to recoup investment, or worse, dump them and resign to a loss. Buy and sell vendors also face stiff competition from other vendors, reducing their chances from making sizeable sales. Unless they’re good at drawing and convincing customers to buy their wares, they’re better off selling elsewhere or go into other ventures. Anyone wanting this option is warned to carefully weigh whether it’s a gamble or a risk.

  • Earn capital from marketing your talent or skill – the good thing about this option is that one almost needs no money for it. He can peddle his skills first to family and friends. The word of mouth they provide about it can help him gain a sizeable clientele. Truly skilled practitioners can save a considerable sum, enabling them to pursue other ventures or further professionalize their current venture. They do so by purchasing additional necessary equipment to provide better service.
Disadvantage – the only bad thing about this option is the necessity to acquire vital equipment and consumables. In short, one needs money. For those with technical skills to practice, tools don’t come cheap. Without them, an entrepreneur would be unable to perform his service well. The necessary training is also essential, but lacking the essential tools makes it pointless. Both go hand in hand. Unless one’s skills are at par and has acquired the necessities for a service business, he’s better off spending time with other options.

  • Raise money from family and close friends – probably the easiest and surest way to gain capital. The simplest thing to do is to pitch them the business and ask for dough.
Disadvantage – easy as it is, it’s not without its downside. Because they financially contributed to the business, a reserved right to meddle is believed guaranteed. Even drawing the line on what kin cannot and can do seldom helps. Especially for Filipinos, doing so can be seen as ingratitude, or worse. The Filipino cultural consciousness often causes to refute the logic of such delineations.  As a close friend or immediate family, it is right for them to do whatever they please. If one is truly people-oriented, he is able to deal with these kinds of people in business. Otherwise, less stressful means to procure capital are available out there.

  • Money from usury schemes – usury is defined as a practice of lending money for interest. One common example are the loan sharks, like the notorious “payb-siks Bombay”. The credit card is another easy source. More so if its credit limit is from Php 250,000 and above – the amount being sufficient capital. The cash advances from these don’t need a guarantor, as well as collateral. Some successful entrepreneurs relate their experience of maxing out the cash advances in their credit cards. They used that to fashion their ventures into the ones much praised today.
Disadvantage – the huge interest. If one is sure that the business can turn in revenue suitable for BOTH profit and paying debts, there’s no harm in trying. The deciding factor is the revenue potential. Credit cards usually charge 3.5 percent monthly. Loan sharks demand payment with 10 or 20 percent interest after an agreed period. As before, one has to be careful whether this option for him will be a risk or a gamble.

  • Borrowing from Venture Capital firms – they lend capital ranging from 1 to 5 million pesos, without collateral. Payment is with 3 percent monthly interest. Aside from lending money, they also can invest in a business and partake in its management.
Disadvantage – unless the venture’s revenue potential is in the millions range, VCs don’t bother lending to modest start-ups.  Aside from being notoriously critical, Philippine VC firms are hard to find. One has to do research to seek them out. But even if one does, they rarely respond to cold calls. Networking your way to them through friends and acquaintances is the best option. Mark Zuckerberg’s Facebook venture went full blast after an associate introduced him to a VC firm that lent him money.

Lastly, banks and micro-finance companies are other sources to draw upon. But they only lend to businesses that have operated at least one year. Nevertheless, any determined aspirant can seek any of the options here. The most crucial factor is that one should not only know his business but himself. He must also differentiate between a risk and a gamble. A risk is a loss that one can recover from – his resources are not that too depleted so as to consider acceptable losses. On the other hand, a gamble earns a loss that leads to a deluge of problems that can go out of control. A gamble has too many considerations that confound the venture along the way when errors occur. Furthermore, if problems are encountered in a gamble, it turns hard to walk away – or worse.
     Hence, the worst thing that one can do is pick an option that he’s not able enough to handle. 

Monday, May 21, 2012

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I grouped my articles under nine sections. Each are described below:

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About the Author/Owner

I am Francis Almazan, part-time columnist for the Golden Banner, part-time blogger and freelance writer. I write material on a variety of topics – the content you see here are the result of my efforts. We’re all aware that blogging is all about making money. But most importantly, it’s all about enlightening others...
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My interests are more into sketching and writing. I’m mostly into right-brained pursuits: activities that delve into creativity. And yes, one might be thinking that people who are into such stuff can be latent psychics (which I have yet to determine if it’s true with me...).
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As for music, my favourite genres are jazz and rock. I’m into classic works but I’m picky with the new ones. Inspirational celebrities for me would be Eminem and 50 Cent (though I don’t like hip-hop).
I favour historical movies – and yes, even sci-fi and horror. Chick flicks don’t interest me (I’m your typical straight guy). As for my favourites, that’ll be 300, Sin City, Alexander, Unleashed, Enemy at the Gates, Troy – and my most favourite, George Romero’s zombie saga...



Sunday, May 13, 2012

A Primer on Black Propaganda (2 of 5)


A media manager influences the public’s consciousness through his presentation of images and statements. But that doesn’t solely mean one person is designated with the task. A group can also be engaged in media managing – and any of its members, even the lowliest subordinate, is considered a media manager (i.e. radio, TV and print media company employees – like reporters, journalists, etc.) An advertiser is an example of a media manager (i.e. copywriters, etc.). The ads he creates – especially infomercials – influences the public to clamor for the product or service presented (or readily accept beliefs, in the case of political ads). One can conclude that media managing is also the business of persuasion. Their profession is seen in a positive light when their creations are factual. They become mind managers once their creations influence the public to accept a falsehood as truth. But mind managers can serve a positive purpose – like in times of war. Then again, it depends on the circumstances…

Social Judgment and Social Reality
The key to fully understand how black propaganda influences the public lies in two key sociology concepts: social judgment and social reality. A persuasion theory presented by social psychologists, Muzaker Sherif and Carl Hovland, social judgment explains how people readily embrace an idea presented to them.
     From childhood, the average person acquires social beliefs – either by unquestioningly accepting those taught or heard from others; or having experiences that reinforce those beliefs. At some point in his life, those would be challenged by exceptions. When in comparing the new idea (presented by the exception) he finds it more compelling and more logical over his beliefs, he comes to accept them until another exception convinces him to replace it. Otherwise, the next circumstance might cause him to revert to his original beliefs. To comprehend that passage, let’s take as an example how beliefs about stereotypes influence the Filipino consciousness – especially regarding Muslims. (A stereotype is an erroneous view that the traits of a group or race are represented by its individual member.) How one interacts with a Muslim largely depends on his past personal experiences or knowledge about them. If the knowledge or experience was positive, he expects the same with the next Muslim he meets. More instances of positive experiences would reinforce his personal perception or social judgment of them. Otherwise, a negative experience would change all that; or give him an alternative belief that it’s not the ethnic/religious affiliation that’s the problem but the individual. It’s also possible for one to tenaciously cling onto his existing beliefs, believing it compromises supporting beliefs, or forfeit him the benefits gained in reinforcing them. Though one is aware that blindly stereotyping Muslims is an immature and idiotic thought, would it also mean he is in favor with some of their religious practices that he is personally against?  Some Filipinos are reluctant to advocate against prejudice towards Muslims since it gives the impression to the uninformed majority that he’s in favor of polygamy (having more than one wife), among other “immoral” practices (from a solely Christian point of view, that is). To openly advocate against prejudice would mean social ostracization for others or for some, a conflict of principles. That expounds the definition of the social judgment theory: when a person decides what he will believe, he compares the new idea with what he already wants to believe and then decides whether to reject the idea (Charles Pearson). Rejecting or adopting a new idea largely depends on the accompanying circumstances that affect a person. That can very much determine the social reality perceived by society about an issue - but, what is social reality?
We learned that one’s social judgment serves as the basis on what would be the truth to him. Reinforcing that are two or more people who share a similar view. From that, we can define social reality – a set of social judgments that a group of people share about an issue or the like. The following example can help to understand that: the issue over cousin romances or marriages.
     Filipinos were taught that being romantically involved with a cousin is bad – the reason that it confuses family roles or bear deformed children for cousins who eventually marry and raise a family. One group of people clings to this belief because of personal experiences that validate them. Since each share the same belief (i.e. collective view), all are led to believe that their views are true – their numbers serving to reinforce it. Their collective view then forms a “social reality” of potential influence. Some would go to the extent of ridiculing people they know who do it – labeling them as “perverts”, etc. Here then arrives another group to the defense of the ridiculed – offering a social reality opposite the former. They could be a support or advocacy group of married cousins, who bore physically, and mentally fit children, and whose union was seen as permissible by their families. They also form their own reality about the issue, reinforced by their own collective view. Both groups insist their claims as true over the other, but of course they are – in relation to their respective collective view, that is.
How would this all fit into waging black propaganda? When a propaganda message (allegedly) successfully influences a favorable social judgment from a large number of people, their collective view forms a social reality ready to influence others. Often, the sheer number of believers of that reality is enough to compel others to blindly accept the truth; without them bothering to probe further. As they would think, “if the majority believes it, it must thence be true.” Hence, a collective social judgment on an issue forms a social reality that eventually influences a negative/positive public opinion towards it.
And it is thus that mind managers generate lies and half-truths to market as genuine truth. They would even go to the extent of engineering events or actions to drive home the point.
     Taking Garfield’s experience as example, the forged letter was made with the memory of the 1877 anti-Chinese riots still fresh in the public’s mind. A two-decade long economic depression made many white Californians jobless. They blamed their unemployment woes on Chinese workers, who didn’t mind getting low wages. As a result, they incited two riots – the first, in Los Angeles in 1871 then another in San Francisco in 1877. Garfield’s rival wanted Americans to believe the letter was real (the social reality they intended). That would ultimately convince them that he was undermining the job security of all Americans. If only they had been more meticulous of the details…
And this is where Schiller lays down an essential law for successful manipulation: the manipulator must always keep his hands clean. When a lie is exposed, not only does it lose its power, it exposes the perpetrator as well.  (To be continued…)

A Primer on Black Propaganda (1 of 5)


Scandals and intrigues often spelt the downfall of many prominent politicians. Consider these instances of famous Filipino and foreign figures whose political careers have been (or were almost) ruined by it…
·         Elpidio Quirino's 1953 re-election attempt was quashed by a circulated gossip. He reportedly bought a golden arinola for personal use in the Malacanang. Thanks to the nasty rumor, rival Ramon Magsaysay won a landslide victory over him.
·         Apolinario Mabini fell prey to a vicious tsismis that he contracted syphilis (a sexually-transmitted disease), causing his demise. This arose during the time the still-living Mabini was nominated to be the country’s first Supreme Court Chief Justice. But in truth, cholera claimed the life of the Sublime Paralytic on May 13, 1903. He got ill from it after ingesting unboiled, contaminated carabao milk.
·         If not for James Garfield's reputation as a good speller, a letter (that he allegedly written) would have cost him the 1880 US presidency. In the letter, he says he approves of the unhampered immigration of Chinese workers to the US - threatening unemployed Americans. But two spelling mistakes revealed it as a forgery. And so, he went on to become America's 20th president.
All three became victims to acts of black propaganda – any systematic effort to spread negative opinions or beliefs against a person (or virtually anything that anyone wants discredited). Recent approaches have become more subtle, giving the appearance that no smear campaign is being waged. BUT, IF ONE IS AWARE OF THE METHODS, THEY CAN BE NEUTRALIZED AT THE MERE HINT OF THEIR USE. Many have sought how black propaganda is carried out, and the late American author, Herbert I. Schiller gave ideas how in his book, “The Mind Managers”. In reading it, one may get the idea that waging black propaganda is no different from psychological warfare. Also called, “psy-ops” (short for psychological operations); it’s one of the most insidious forms of combat – insidious, in the sense that it involves exhorting a group to turn against one of their own. No weapons are involved except the images, statements or staged actions meant to trick an enemy nation’s citizens to lend support for (or submit to) a cause – that Schiller would say- “not in their long-term interest”. The Chinese military has a long, documented history of augmenting psy-ops into their war campaigns. China’s wordplay over the Spratly issue (including the use of harassing tactics by her navy against Philippine ships) is such an example. Her methods were meant to cause the Philippines to succumb to her demands, without firing a single shot. In an episode in Chinese history, the future first Han emperor, Liu Bang, forced a town to yield to him using mere threats. An insurrection after the fall of the Ch’in dynasty put the officials in the town of P’ei in a quandary: should they go support the rebellion or side with the Ch’in loyalists? They reluctantly chose the former option and enlisted the services of Liu Bang (then an outlaw) for the cause. Liu openly accepted their offer, and then set off for P’ei with a hundred men. But upon arriving at the town gates, they (the town authorities) locked him out. The feeble-minded officials decided at the last minute to scrap the agreement. A furious Liu wrote a threat (that he tied to an arrow to shoot over the gates) exhorting the townspeople to execute the idiots and to let him in, at the risk of being massacred. The circumstances of the moment prompted them to do. They believed that a skirmish with his group (at a time like that) was out of the question. Apparently, his threat got the better of them, as he was rumored to be extremely ruthless and cunning. Either he kills them or the loyalists would, since their leaders formerly agreed to side with the rebels. Liu Bang then became the town’s protector, from where he started his quest to be China’s next emperor. Waging psy-ops fulfills one of Sun Tzu’s tenets: subdue, without fighting the enemy. Winning (or subduing) the hearts and minds of the people counts much in winning a war – or any desired objective. Advertising also counts on winning the hearts and minds of the people for a product, service – or belief. And that leads to Schiller’s definition of what a mind manager is. But first, one has to look at his positive obverse, the media manager.    (To be continued…)

Sunday, May 6, 2012

What if Japan Hadn’t Fought Alongside the Axis Powers?

From the column entitled, “THE MIRROR OF HISTORY
                                          
During World War II, the defenders of Bataan had their own day of infamy. What December 7, 1941 was to Franklin Roosevelt, April 9, 1942 was to the USAFFE troops holed up in Bataan. Months of relentless attacks from Japanese infantry and the defenders’ dwindling supplies – coupled with the impossibility of American reinforcements – compelled US Maj. Gen. Edward P. King to surrender his forces. Thus, on April 9 approximately 78,000 combined Filipino and American USAFFE troops ended their resistance. Disease and other harsh conditions decimated a considerable number of the defenders before the surrender. Many of the survivors were to die in the coming days upon becoming Japanese POWs. Of those 78,000 prisoners only about 54,000 lived to reach Camp O’ Donell in Capas, Tarlac. Their forced march from Bataan to Tarlac (the infamous Bataan Death March) claimed 24,000 lives. Casualties perished from a variety of causes: succumbing from sheer fatigue to the brutal treatment of their Japanese captors.
     Had historical circumstances been different, a Japanese alliance with the Axis powers never would have happened. As a matter of fact, one of the most profound questions of historians was, “What if Japan hadn’t fought alongside the Axis Powers?” Historians thought of it as they pondered the causes of Japanese involvement. They unanimously concluded that the racist treatment Japan received from Anglo-American powers was to blame – starting with the post-World War I peace conference.

Nine months before Germany agreed to a November 1918 armistice, US president Woodrow Wilson drew up a proposal known as the Fourteen Points. It was a set of aims he intended to bring about a “just peace settlement”. Eight of its items sought definite political and territorial agreements. The others stated general aims in avoiding future conflicts. The last proposed item sought for the foundation of an international organization, which eventually established the League of Nations. Of all the proposal’s items, the clause of racial equality caught Japan’s interest. A year before World War I broke out; the US state of California passed a harsh anti-immigration law against the Japanese. Approval of that clause would vindicate them from American racism.
     Unfortunately, the Paris Peace conference in May 1919 widely ignored most of the Fourteen Points’ noble aims – including racial equality. Wilson tried in vain to get ALL of the clauses in his proposals approved. The racial equality clause was vehemently opposed by some influential American political constituents. What made it more difficult for Wilson was that even Britain and Australia backed the opposition. The overwhelming hostility to the clause made him gave up in resignation, when the covenant of the League excluded it as it was made. As a result of that, Japan made no hesitation to scrap an earlier Anglo-Japanese alliance.
Adding further insult to their injury were the results of the 1921 Washington Conference. The event meant to bring forth a Naval Disarmament Treaty between Britain, the US, Japan, France and Italy. A famous Japanese Navy captain, Tameichi Hara, recounted it in his World War II memoir:
The disarmament agreement concluded at Washington in 1921 permitted Japan to maintain only 315,000 tons of battleships, as against 525, 000 tons each for Britain and the United States, and 175,000 tons each for France and Italy. Aircraft carrier strength was limited to 81,000 tons for Japan, 135,000 tons each for Britain and the United States, and 60,000 tons each for France and Italy. As regards [to] cruisers and other warships, the agreement set a ceiling of individual ship size of 10,000 tons
Capt. Hara further mentions another naval disarmament conference, held in London on April 1930. This time, Japan was obligated to set the limit on the strength of her heavy cruisers to 62 percent. America was given a 70 percent limit. The Japanese were again infuriated at the further unfair reduction of her naval strength.
All those instances gave Japan the general view of white power politics at play against them. They regarded them as ostentatious displays of Anglo-American racism and imperialism. Small wonder what that eventually caused…

Japan was to later experience serious economic problems, caused by a worldwide economic depression and foreign protectionist measures leveled towards their exports (i.e. high tariffs). It was compounded by the strain that a burgeoning population increase brought. An ease by foreign governments on immigration policies toward the Japanese could’ve spared Japan a bit from such problems. The racial equality clause could’ve also spurned cooperative international policies and efforts useful in solving the pressing global needs of the times. Unfortunately, as fate would have it, that never came to pass after the May 1919 conference. The Japanese Diet was desperate to prevent an imminent domestic social collapse, making them take drastic measures. The mounting problems they faced made them believe that war was the only solution. Thus, they engineered the Mukden incident in China to justify a renewed invasion – and with it, carry out a policy of territorial expansion. The rest, as they say, was history.

The utter disregard for racial equality was to be the undoing of the Anglo-American powers who largely decided that 1919 Paris conference’s outcome. If only they realized how equality can go a very long way for everyone, they could’ve avoided another global war – and prevent the loss of millions of lives in the process.

In Memory of a Great President

From the column entitled, “THE MIRROR OF HISTORY


Our democracy will die / Kung wala si Magsaysay
-a line from Magsaysay’s presidential campaign jingle, 1952

Every March 17th of the year serves as the death anniversary of a great president, Ramon Magsaysay, who died 55 years ago in a plane crash. Of all the leaders, he was the most charismatic and the most influential – his leadership style was constantly duplicated but never equaled by presidents after him. I dedicate this piece to him in his memory and also to remind the readers of an unparalleled icon in Filipino leadership.

For the masses, many Filipino leaders have come and gone. Yet, they believed they have all been found wanting. Come election time, millions of eligible voters have placed high expectations on their bets (as if voting isn’t akin to gambling) – putting their stakes on their choice candidates.  Sadly, as in the gambling houses or outlets, they are stuck with losers. Unlike a regular gambling bet, many are forced to ride out the loss for six straight years – there are no winners. After 1945 and 1986, it seems the Filipino masses were destined to bear the yoke from 380 years of misery – if not for that small break of hope in 1952.

Many historians would claim Ramon Magsaysay was a puppet to humanize American capitalism. But to the simple barrio folk whose lives he touched, he was something else. In spite of that taint, he truly strove to work (on) the mandate bestowed upon him. Long before Erap took to taking the image of a populist leader, Magsaysay projected that ideal 60 years ago.

The son of a blacksmith and a schoolteacher, Magsaysay was born in Iba, Zambales on August 31, 1907.
He studied in the University of the Philippines in 1927 and worked as a part-time chauffeur to help pay his way to college. In 1928, he transferred to the Institute of Commerce at José Rizal College where he graduated in 1932 and received a baccalaureate in commerce. He then worked as an automobile mechanic and shop superintendent.

At a time when the Communist threat was at its height, America was anxious to curb Soviet influence in Asia. At the same time, the problem with the Huks also worried the US and the Quirino administration in the Philippines. A popular sentiment then was that Communists have infiltrated the peasant rebel ranks. Though such suspicions were unfounded, the issues pressed by the Huks were not. Abuses against farmers were rife and their sentiments were that the government doesn’t care for their plight. Here then enters Ramon Magsaysay.

He came to understand their grievances, having been from humble origins as they were. Through his efforts and the common touch he exuded, the people of the barrios found in him the voice they needed for the Philippine government to hear. Though many criticized some of his actions as unwise nevertheless, he was the only one who thought of bringing the government to the people. For so long, the masses have been ignored by government – and this indifference has been long been (in) existence, for 380 years to be exact. He may have led unwisely but at least he led the people well (or the best that he can).

History would have wondered what would have been had President Magsaysay lived. In later years, many would put forth conspiracy theories surrounding the nature of the accident. The tragic plane crash on March 17, 1957 left a nation bereft of its beloved leader. He was to end his presidency on December 30th of that year. After attending to speaking engagements in Cebu, he left for Manila on March 16 at 1 a.m. in the morning. The whereabouts of the plane were unknown until the afternoon of March 17 when it was reported that the plane crashed into Mt. Manunggal in Cebu. He would have fully gone on to change things for the better had he served out his remaining months in office.

Even till now, the nation longs for another like him. Such is our great loss.



Oriental History for Filipino Enlightenment

From the column entitled, “THE MIRROR OF HISTORY

From Russia’s frigid borderlands to Indo-China’s tropical forests, China in its heyday spanned 3.7 million square miles. It was twice the size of another known empire in the West, that of imperial Rome. Never was it called “The Middle Kingdom” for nothing – given the political, military and cultural sway it held upon its neighbors for thousands of years. Both Korea and Japan were to borrow heavily from its influence, their respective cultural heritages almost mirroring it. Some Southeast Asian kingdoms were to have Chinese loan words in their language or reflect Chinese habits in some of their traditions. But near the turn of the 20th century, its fate took the turn for the worst. It is to suffer nearly a century of Western encroachment. A devastating world war and a civil clash battered it. Then, a debilitating 1958 crash economic program crippled her – starving millions in the famine that followed. If that weren’t enough, the horror of the Cultural Revolution came to mercilessly beat upon an already downtrodden Chinese society. It seemed that China was meant for worse things to come.
     But since joining the World Trade Organization in December 2001, the world was to witness its remarkable turnaround. Back in 2003, its economy was worth $1.24 trillion – the sixth largest then, in just two years after becoming a WTO member. Now, its economy is the 2nd largest in the world, next of the US of A. It’s the world’s largest market for industrial commodities today, like oil and steel; as well as being the largest producer and consumer of technological products, ranging from cars to mobile phones. Such is China’s economic clout nowadays that it helped rally for the have-nots in the 2003 WTO talks in Cancun, aside from the US owing a considerable portion of its debt to it (contrary to statements of pro-US critics).
     China has at its disposal an estimated 3 million-man military force, the world’s largest military force to date. With its present industrial capability, it can now duplicate military hardware at par with the West - courtesy of the diligence and nationalism of its spies pilfering know-how from US military contractors and its other agencies. China is also a member of the UN Security Council, an international body responsible for matters pertaining to global peace and order. It also happens to be one of the top arms exporters in the world. It is never farfetched to assume China can use force to maintain its survival, in light of the recent actions in the Spratly territory and other disputed regions. Did I forget to mention that it develops and makes its own nuclear weapons?

Filipinos, then, should turn to Oriental history to understand and improve themselves.
They should put special focus on Chinese history.
     But that isn’t a subtle hint to embrace anything Chinese. Besides, who says their invasion is welcome?

The world gained more from Chinese civilization than its gunpowder, silk and paper (cheap cellphones were to arrive centuries later). The 3,000 years of its existence imbued its experience onto generations of Chinese. Their histories record the fools and warriors who respectively showed folly and valiance. The fates they each received spurned the minds of readers on who to emulate…or whose example shall be the reminder to “do what not to do”. The thoughts and actions of crafty ministers and generals were to be penned for posterity as well. Chinese political thinkers, military strategists and social philosophers drew their wisdom from it. They then were to preach it unto the farthest ends of The Middle Kingdom. Even now they still preach to young minds through the writings they left behind. From that civilization also sprung various faiths that offered its society both a focus for worship and social creeds that were to dictate what the Chinese would be. (Though Buddhism is an Indian import, it was through China that the faith came to spread throughout the Orient.) All those served as the social conditioning to forge China into the superpower that it is today – a status that it seems reluctant to embrace (as to why it does so, that will be explained in future issues).
     Any civilization, like Rome and China, that left a wealth of information about their society bequeathed a great boon – for the breadth of human experience cannot be fathomed in a mere few centuries. A resilient and enduring society having 10 centuries or more has much to tell – provided it has prolific and objective chroniclers. Enlightening wisdom never is limited to cultures and language; it is human thinking that transcends it all. That fact had Machiavelli (and other political thinkers after him) base his insights on histories from cultures other than his own. More importantly, what goads a Roman soldier to act bravely – or a Japanese scoundrel to contemplate cowardice – is the same for any hero or villain in every culture. In spite of cultural differences they are all the same; they are all human – and so are those who read their tales translated in their mother tongue.
Yet, I would agree that our history is inadequate.
     Imperial Rome now exists as broken archaeological ruins scattered in 40 European nations that once comprised it. But thanks to centuries of Roman historians, written firsthand and secondhand accounts survive. Though imperial China now has morphed into a Communist state, their predecessors knew the value of preserving their historical heritage, not just their culture. Nevertheless, a modern global generation is blessed for the wealth of antiquity they retained; the latter being the most detailed. 
     On the other hand, we have the misfortune of an obliterated early past.
What befell upon the heritage of the Aztecs and Incas, ours suffered the same fate. The Spanish conquistadores stamped out anything native, deeming them Satanic. They retained only our tribal languages to further divide us then imposed their own culture. Whatever past we managed to hold on has been distorted into propaganda justifying colonial rule. Only recently have we begun to take an objective look at our past. As of now, recently unearthed documentary evidences are questionable, if not confusing. Case in point is the disputed first Filipino Christian mass, the facts still being disputed. We have yet to know where Bonifacio’s remains are in the mountains where he was allegedly executed - and the many other mysteries in the early periods of this nation.

History for us then largely has become an archaeological affair. Circumstance has robbed us of any accurate and objective firsthand historical accounts.
     As a nation, how then can we approach our history now?
From what we have at hand can be put in comparison to another.
With our histories lain side by side (those of the nations in the Orient and ours) we can see similar faults and how it has mired many in misery, or how wise actions has served for the good of all.
     Like a mirror, we can see what is proper or where we are found wanting.

For that is how history’s purpose must be.

– Cebuano Word Trivia –
Bai – “Friend” (English); “Kaibigan” (Filipino); From the Hindu word, “Bhai” meaning “brother”. 

The Real Essence of History

From the column entitled, “THE MIRROR OF HISTORY

Whenever we hear the word “history”, we are reminded of being bored to death. Bored to death with details, that is. We remember being bombarded with the four Ws – who, what, when, where (rarely the “how” and “why”) – back in our high school and college classes in history. We get to be drowned in info, then forced to commit those to memory. Every day, till graduation, we despised the chore of blind memorization of the facts. We often thought as to what point is it in learning about dead men. Rarely have we been shown another side to it.
                Until Machiavelli came along.
     An obscure 16th century Italian writer in his time, Niccolo Machiavelli only gained famed after his death. We know him through his work, “The Prince” – that handbook of statecraft consulted by men of power down through the ages. Two years after his death in 1527, the book circulated outside Italy and has since influenced many famous persons of history. Rumor has it that Marcos himself owned a copy , its ideas influencing his political actions. Whereas, his downfall came when he failed to heed its precepts. The stark, sometimes violent, advice seeming to advocate evil made Niccolo’s surname synonymous to cunning and deceit. It was really an unfair association – the result of the influence of the clergy. Their religious zeal led them to denounce his works, overlooking the pragmatic and down-to-earth ideas on politics that he offered. It was those very ideas that greatly appealed to many readers – and the bane to later generations of moralists.
     But Machiavelli was merely echoing such an approach. To the east, a thousand years before, a civilization’s wise men and historians are distilling military and political ideas from their empire’s chronicles. This was ancient China, where later generations are to read of Sun Wu’s “The Art of War” – standard textbook in today’s Japanese, Russian and (of course) Chinese military academies. The wisdom and follies of warriors and kings in “The Annals of the Spring and Autumn Wars” served as the lessons that Sun Wu gleaned – lessons that are surprisingly applicable even in modern wars. The Chinese Communist victories over the Japanese (then later, Chiang Kai-shek’s Nationalist army) owed to Mao Zedong’s leadership – he, being an earnest disciple of Sun Wu’s precepts. Principles of statecraft taken from China’s imperial history also influenced its governance, as of those of Korea’s kingdoms and Japan’s empire (it must be remembered the two countries are within China’s cultural and political influence).
     The common threads between Machiavelli’s approach and of his Chinese counterparts are 1) the belief that human nature influences the actions that shape history...
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2) the circumstances of history repeat itself.

     A person’s consciousness or nature (what he believes in or how he views life) has a significant impact. His actions are influenced by his personal nature, determining the outcome of events –thereby shaping history as a whole. And the circumstances of history – the factors that bring out an event – recur in a generation’s lifetime; that needs the appropriate action to resolve it.
     It is those concepts that served as the framework for Machiavelli and generations of Chinese sages in their works. In addition, the appropriate action – be it immoral or not – determines an outcome for the good of all. The keyword here is “circumstance”. Machiavelli showed in his book examples of leaders who took moral action (often out of vanity) in the inappropriate circumstances, the result being the ruin or loss of their kingdoms. The Chinese wise men were to also warn future emperors and statesmen of the errors of past Chinese leaders in what their unwise decisions had brought them.
     In the Philippines, Prof. Teodoro Agoncillo attempted to add social commentaries to our history in his work, “The History of the Filipino People” and its later version, “A Brief History of the Filipino People”. The former is a college textbook on Philippine history, whereas the latter is a rare, non-mainstream work of his (probably out of print now). His insights, sadly, never went mainstream. It will be time before someone musters enough audacity to assert his views to the educational community.
And it is such views that present and future Filipino generations need to appreciate their past. In the Orient and in Western nations, they esteem the role that political history plays in education. They value indeed the lessons learned from the past – an appreciation that Filipinos have yet to develop. How – and who – a nation will be tomorrow depends on how much they themselves today. And it is the light of the past that they will need to for that search.

As a wise Chinese emperor (The T’ang emperor, Taizong) was to remark, “With history as a mirror, one can understand the rise and fall of a nation”. And the Filipinos badly need such a mirror